The Creatives Room

Lap of Legends

Brand: Michelob Ultra · Agency: wieden+kennedy · Year: 2023 · Category: Case Studies · Medium: video

A dark navy case-study layout anchored by the large chrome-blue headline 'LAP OF LEGENDS' beneath a small Michelob Ultra lockup. In the middle a lone figure stands surrounded by ghosted, semi-transparent open-wheel race cars glowing electric blue. White statistic callouts - 9M+, 31 COUNTRIES, $30 MILLION, 4.5 BILLION+ - stack down the right, and a strip of small video stills runs across the bottom over a cool blue and black palette.

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Lap of Legends - wieden+kennedy - 2023 | The Creatives Room