The Creatives Room

La navidad viaja en Lexus

Brand: Lexus · Year: 2022 · Category: Commercials · Medium: video

Shot from deep inside the boot of a car, the tailgate glass and rear pillars forming a natural vignette around the action. A bearded man in a pale yellow overshirt stands at the open hatch with one arm raised, watching a small child in red fly a green kite across a sunlit clearing in a pine forest. A grey rucksack and a cycling helmet sit in the foreground, dark and unlit, deepening the frame. Warm low afternoon sun rakes through the trunks, autumn ochres and dry grass against cool blue sky. Long lens, shallow depth, natural light only; the car is never shown from outside in this frame.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.