The Creatives Room

Krafty Kid

Brand: Mac & Cheese | Netflix · Agency: leo burnett · Year: 2024 · Category: Commercials · Medium: video

A meta-commercial presented as a supercut of outtakes from a fictional Kraft Mac & Cheese ad. Shot on a clean, high-key studio set, the camera captures Ryan Reynolds and a child actor delivering comically inappropriate lines. The aesthetic mimics a polished food commercial, which is then juxtaposed with the 'behind-the-scenes' gag.

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Krafty Kid - leo burnett - 2024 | The Creatives Room