The Creatives Room

Kichcha Sudeep

Brand: ThumsUp · Category: Commercials · Medium: video

In a smoky warehouse strewn with wooden crates, Kichcha Sudeep strides forward in sunglasses and a leather jacket, an off-road jeep beside him and green fluorescent tubes and sparks glinting through the haze. The palette is dark teal and warm firelight with dramatic backlighting. The wide anamorphic frame stages him as an action lead.

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Kichcha Sudeep | The Creatives Room