The Creatives Room

Keynote

Brand: AT&T · Category: Commercials · Medium: video

A wide shot inside a large theater, seen from the back of a packed audience: a single figure stands spotlit on stage in front of a huge screen displaying a minimal abstract blue graphic (an arcing dotted line). The staging directly echoes the visual language of a major tech product-launch keynote, with dark house lighting and rows of silhouetted attendees.

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Keynote | The Creatives Room