The Creatives Room

Just The Important Thing

Brand: Oekopharm · Agency: WNSP · Year: 2024 · Category: Commercials · Medium: video

The frame is the end card: the ÖKOPHARM wordmark with the power-symbol Ö and the line 'Genau das Wichtige.' set in white over live action. Behind it, a woman with dark curly hair lies on the grass in a park, resting her cheek on her hand in a magenta knit and cream coat, half-smiling at someone whose out-of-focus dark hair fills the left foreground. Summer parkland with heavy tree canopy behind, blown-out sky, warm naturalistic daylight and shallow focus.

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Just The Important Thing - WNSP - 2024 | The Creatives Room