The Creatives Room

Just Crack an Egg - Just Date a Farmer

Brand: Kraft Heinz · Agency: Leo Burnett · Year: 2023 · Category: Case Studies · Medium: video

A desaturated case-study board. A large central photo shows a bearded man in a plaid shirt seated against a mossy tree, cradling a bowl of white eggs. A serif headline "Just Date a Farmer" sits top-left with columns of body copy labeled the problem, the opportunity and the idea. Green-tinted stat figures read "142 mil", "400%", "57%" and "100%", above a row of small app and street screenshots.

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Just Crack an Egg - Just Date a Farmer - Leo Burnett - 2023 | The Creatives Room