The Creatives Room

Joy is made

Brand: Amazon · Agency: Rufus Leonard · Year: 2020 · Category: Commercials · Medium: video

A father's quiet ingenuity is the focus, as he constructs a personal, magical snow scene for his young daughter, seemingly outside their home. The primary visual is the tender interaction between the two, tonally defined by the contrast between the cool, blue-lit snow and the warm, golden glow from dense string lights.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Joy is made - Rufus Leonard - 2020 | The Creatives Room