The Creatives Room

Joy Is Intelligence Having Fun

Brand: BMW · Category: Commercials · Medium: video

High-contrast black-and-white lighting: three repeated silhouettes of the same male tennis player (in successive motion positions) rim-lit against near-total darkness, bouncing a tennis ball before a serve. Dramatic, sculptural, sport-editorial mood with stark negative space.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Joy Is Intelligence Having Fun | The Creatives Room