The Creatives Room

Jarlsberg Compromise

Brand: jarlsberg · Year: 2015 · Category: Commercials · Medium: video

The visual character is warm and inviting, dominated by a natural, slightly desaturated colour palette with pops of the golden-yellow Jarlsberg cheese. Lighting is soft and even, mimicking natural daylight for a cozy, approachable feel. Compositions are carefully staged like miniature theatre sets, featuring close-ups on the animated cheese and characters to draw the viewer into their tiny world. The overall mood is charming, whimsical, and light-hearted, evoking a sense of innocent, playful humour.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Jarlsberg Compromise - 2015 | The Creatives Room