The Creatives Room

Jaci Marie

Brand: American Airlines · Agency: Havas Chicago · Year: 2019 · Category: Commercials · Medium: video

A sun-drenched, filmic visual palette characterized by soft golden-hour lighting, rich earth tones, and subtle natural film grain. Compositions pair intimate, shallow-depth-of-field close-ups of human expression with sweeping, scenic landscapes that emphasize scale and freedom. The mood is quiet, poetic, and aspirational, balancing documentary-style authenticity with polished cinematic craft.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Jaci Marie - Havas Chicago - 2019 | The Creatives Room