The Creatives Room

It won't be just a filter

Brand: Tour Skills · Agency: Together, Sofia, Bulgaria · Year: 2020 · Category: Print / OOH · Medium: image

The visual likely uses a juxtaposed composition, perhaps showing an idealized, heavily filtered image alongside a more natural, authentic scene captured with genuine skill. The color palette might shift from oversaturated and artificial to more balanced and realistic tones. Lighting would emphasize clarity and natural beauty in the "skilled" image, contrasting with potentially flat or exaggerated lighting in the "filtered" image. The overall mood aims to be empowering and inspiring, suggesting that genuine ability transcends superficial digital enhancements.

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It won't be just a filter - Together, Sofia, Bulgaria - 2020 | The Creatives Room