The Creatives Room

It's not funny when it's forever

Brand: IPTRAN · Agency: Artplan · Year: 2015 · Category: Print / OOH · Medium: image

The visual character is stark and unsettling, employing a cool and desaturated colour palette to convey a grim and serious tone. Lighting is often hard and direct, emphasizing the macabre elements with high contrast. Compositions are tight and focused on the disturbing imagery, leaving little room for escape and directly confronting the viewer with the grotesque consequences. The mood is one of profound shock and discomfort, aiming to evoke a visceral reaction rather than gentle persuasion. Human elements are depicted in a disturbing, almost cartoonish but ultimately tragic manner, highlightin

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

It's not funny when it's forever - Artplan - 2015 | The Creatives Room