The Creatives Room

"It's Not Crazy, It's Sports" - Michael Jordan

Brand: ESPN · Agency: wieden+kennedy · Year: 2013 · Category: Commercials · Medium: video

The visual aesthetic is a powerful blend of archival and modern footage, combining desaturated, gritty historical clips with vibrant, high-definition contemporary shots. Lighting is often dramatic and high-contrast, emphasizing the intensity and focus of the athletes. Compositions range from tight, intimate close-ups on determined faces to expansive, dynamic wide shots of athletic feats. The overall mood is inspiring and epic, celebrating the raw emotion and relentless drive inherent in sports, with a clear focus on the human element of legendary athletes pushing boundaries.

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"It's Not Crazy, It's Sports" - Michael Jordan - wieden+kennedy - 2013 | The Creatives Room