The Creatives Room

It's Better Delivered

Brand: Burger King · Agency: Wunderman Thompson Italy · Year: 2021 · Category: Print / OOH · Medium: image

This print campaign uses a reportage style, presenting real news photographs of home grilling disasters as the key visual. The ads are formatted as billboards featuring a large photo, such as a smoke-blackened apartment balcony, shot from a street-level perspective. Below the photo, a headline and body copy mimic a news article, with the Burger King logo and campaign tagline placed at the bottom.

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It's Better Delivered - Wunderman Thompson Italy - 2021 | The Creatives Room