The Creatives Room

It has to be

Brand: Heinz · Agency: rethink · Year: 2025 · Category: Print / OOH · Medium: image

The visual character is clean and graphic, with a strong emphasis on bold, primary colours, especially the iconic Heinz red. Lighting is bright and even, highlighting the product with a crisp, appetising glow. Compositions are often minimalist and playful, using everyday objects in clever arrangements to create a humorous and instantly recognizable scene. The overall mood is lighthearted and charming, designed to evoke a sense of nostalgic familiarity and simple joy.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

It has to be - rethink - 2025 | The Creatives Room