The Creatives Room

Intuition

Brand: State Farm · Year: 2018 · Category: Commercials · Medium: video

Features a warm, naturalistic colour palette grounded in soft earth tones and diffused daylight. The lighting style prioritizes gentle window light and ambient practicals that illuminate expressive facial details. Compositions focus on tight, intimate framing and natural medium shots, capturing dynamic human expressions in comfortable domestic settings. The overall mood is tender, observational, and emotionally grounded, featuring authentic, unpolished casting.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Intuition - 2018 | The Creatives Room