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Introducing the All-New Hindustan Times

Brand: Hindustan Times · Agency: Dentsu Impact · Year: 2020 · Category: Commercials · Medium: video

The visual style is characterized by a high-contrast, often desaturated or naturalistic colour palette, lending a stark and realistic feel to the diverse scenes depicted. Lighting is predominantly natural or high-key, emphasizing clarity and authenticity, though some dramatic, low-key moments punctuate the narrative. Composition varies from tight, intimate close-ups on faces expressing a range of emotions—from concern to determination—to wider shots capturing societal moments and the act of news gathering. The overall mood is serious and impactful, conveying the weight and importance of truth

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Introducing the All-New Hindustan Times - Dentsu Impact - 2020 | The Creatives Room