The Creatives Room

Introducing Collection II

Brand: Swarovski · Agency: General Idea · Year: 2021 · Category: Commercials · Medium: video

The visual aesthetic is vibrant and bold, characterized by a cool to neutral colour palette with brilliant pops of saturated colour from the crystals themselves. Lighting is clean, bright, and often dramatic, emphasizing the facets and brilliance of the jewellery. Compositions are tight and graphic, often featuring strong lines and geometric arrangements that highlight the architectural quality of the pieces. The mood is confident, playful, and high-fashion, with models exuding a modern, assertive elegance.

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Introducing Collection II - General Idea - 2021 | The Creatives Room