The Creatives Room

Internet Heroes

Brand: Tele2 · Category: Commercials · Medium: video

A grinning young boxer sits on the edge of a worn boxing ring wearing dark sunglasses, a championship belt and white gloves, cradling two oversized gold trophies. The gritty gym behind him has hanging heavy bags, red-and-white ropes and cool fluorescent light. The palette is cold teal and grey with a documentary, slightly desaturated realism.

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