The Creatives Room

InkVisible

Brand: UN Women Pakistan · Agency: Impact BBDO · Year: 2025 · Category: Case Studies · Medium: video

A young woman faces camera in an orange-red embroidered traditional outfit and matching dupatta, with gold jewellery and dark henna patterning across her forehead and temple. She stands against a mottled blue-grey studio backdrop under soft, even portrait lighting. A white two-line caption reads 'In places where henna had never been applied before.'

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InkVisible - Impact BBDO - 2025 | The Creatives Room