The Creatives Room

In Your Hands

Brand: SwedBank · Year: 2019 · Category: Commercials · Medium: video

Soft, naturalistic light with a cool Baltic color palette warmed by natural skin tones and earthy textures. Compositions favor tight close-ups on hands, faces, and physical actions, framed alongside grounded, open-air landscapes. The mood is poetic, intimate, and introspective, featuring authentic casting across age groups engaging in real-world craft, care, and everyday labor.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

In Your Hands - 2019 | The Creatives Room