The Creatives Room

In town, slow down

Brand: Scottish Government · Category: Commercials · Medium: video

An overcast, grey-blue Scottish street scene shot from outside a rain-flecked car windshield, framing a woman gripping the steering wheel with a tense, alert expression as she looks off to the side. Tenement buildings and a hazy sky fill the background; a police light glows blue and reflects off the interior rear-view mirror. The palette is cold and desaturated throughout, reinforcing unease rather than any warmth or reassurance.

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In town, slow down | The Creatives Room