The Creatives Room

Imagination

Brand: McDonald´s · Agency: DDB Warszawa · Year: 2022 · Category: Commercials · Medium: video

A CG deep-space environment rendered in warm rose, magenta and violet: billowing nebula cloud banks lit from within, a dense starfield, a large ringed gas giant at upper right with two smaller moons. Cutting through the centre is a real-world red-and-white cable car gondola, tilted like a craft in flight, trailing a wake of glowing particulate. Widescreen anamorphic crop with heavy letterboxing, soft volumetric lighting and lens bloom. The whole frame runs on the collision of a completely ordinary transport object against an impossible painted-sky background - the imagination device made visib

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Imagination - DDB Warszawa - 2022 | The Creatives Room