The Creatives Room

IKEA Find (X)

Brand: IKEA · Agency: Ogilvy Cairo · Year: 2022 · Category: Print / OOH · Medium: image

The visuals feature brightly lit, meticulously staged interior scenes, showcasing IKEA furniture and decor. The colour palette is warm and inviting, typical of home environments, with balanced saturation highlighting product textures and forms. Compositions are rich and detailed, inviting the eye to linger and search within the frame, creating a sense of playful engagement and discovery. The overall mood is cheerful, approachable, and subtly challenging.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

IKEA Find (X) - Ogilvy Cairo - 2022 | The Creatives Room