The Creatives Room

If you see a sign

Brand: Mcdonald's · Agency: leo burnett · Year: 2024 · Category: Print / OOH · Medium: image

The image presents a cool, desaturated colour palette dominated by dark blues, greys, and blacks, punctuated by warm, glowing reds and yellows from the car lights. Soft, diffused lighting from the urban environment and vehicle lights creates a moody, atmospheric feel, highlighting the slick, reflective surfaces of the wet road. Compositions are often wide, focusing on the interplay of light and shadow in an urban nocturnal setting, evoking a sense of quiet anticipation and subtle hunger.

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If you see a sign - leo burnett - 2024 | The Creatives Room