The Creatives Room

If you see a mechanic

Brand: Daihatsu · Agency: leo burnett · Year: 2008 · Category: Print / OOH · Medium: image

The visual likely employs a clean, perhaps stark, composition to draw attention to the central message. Lighting would be functional, possibly high-key, to ensure legibility and highlight the product indirectly. The mood is intelligently witty, relying on a sense of clever irony and a slightly mischievous emotional register to communicate the vehicle's enduring quality. The absence of people emphasizes the car itself and the bold, confident brand message.

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