The Creatives Room

If they need it, you need it

Brand: Sekron Digital · Agency: Ogilvy · Year: 2023 · Category: Print / OOH · Medium: image

The image features a large, dynamic group portrait, likely set indoors with even, soft lighting that minimizes harsh shadows, creating a sense of unity and shared purpose. Composition is wide, capturing the full scope of the judo club, with individuals posed to convey both strength and camaraderie. The colour palette leans towards natural and earthy tones, reflecting the traditional aspect of martial arts, while the emotional register is one of belonging, quiet confidence, and mutual support.

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If they need it, you need it - Ogilvy - 2023 | The Creatives Room