The Creatives Room

If Only You Checked your Breasts as often as you check Facebook.

Brand: Breast Cancer Foundation · Agency: DDB Singapore · Year: 2014 · Category: Print / OOH · Medium: image

The visual features a close-up, desaturated image of a woman, often appearing pensive or concerned, contrasted with the glow of a smartphone screen reflecting on her. The lighting is typically soft but dramatic, highlighting the woman's face and the phone, creating a somber and introspective mood. Compositions are tight, focusing on the individual and the intimate act of phone checking, subtly connecting it to the neglected act of self-examination.

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If Only You Checked your Breasts as often as you check Facebook. - DDB Singapore - 2014 | The Creatives Room