The Creatives Room

Idents

Brand: Channel 4 · Agency: 4creative · Year: 2015 · Category: Case Studies · Medium: video

A dark "CHANNEL 4 IDENTS" case-study board. White title and summary copy sit left. A large central grid tiles ident stills - a stormy sea, a bonfire, red-lit interiors, landscapes and the floating "4" logo - in mixed naturalistic grades. A cemetery scene with flowers sits lower centre, with pull-quotes alongside. Palette ranges across the tiles from cool blues to warm reds over a black background.

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Idents - 4creative - 2015 | The Creatives Room