The Creatives Room

I Want to See It

Brand: Oakley · Category: Commercials · Medium: video

A cyclist rides toward camera at dusk or night, wearing a reflective helmet and a metallic, light-catching jacket that scatters small highlights across the dark frame; the sky behind is a deep gradient of navy cloud against a thin strip of fading orange horizon light, and motion blur in the rider's body conveys speed - dark, high-contrast, and kinetic.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

I Want to See It | The Creatives Room