The Creatives Room

I See Coke

Brand: Coca-Cola · Agency: VML Dubai · Year: 2023 · Category: Case Studies · Medium: video

The visual character is bright and vibrant, dominated by a warm colour palette with Coca-Cola red as a central, unifying hue. Lighting is largely natural and abundant, creating an inviting and authentic feel. Compositions vary from intimate close-ups capturing genuine expressions to broader shots showcasing diverse urban and natural landscapes, all contributing to an overarching mood of joy, connection, and inclusivity. The casting is diverse, featuring people of all ages and backgrounds engaging in everyday activities, reinforcing the global appeal and accessibility of the brand.

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I See Coke - VML Dubai - 2023 | The Creatives Room