The Creatives Room

I Am Saudi Font

Brand: Saudi Investment Bank · Agency: Impact BBDO · Year: 2025 · Category: Commercials · Medium: video

The visual style is clean and contemporary, utilizing a warm, inviting colour palette with earthy tones and subtle golden accents that evoke tradition and heritage. Lighting is soft and natural, emphasizing authenticity and a sense of approachability. Compositions vary from intimate close-ups on hands writing and faces, to wider shots featuring diverse groups of people, often with shallow depth of field to draw focus. The mood is one of quiet pride, community, and empowerment, with a celebratory undertone, featuring a diverse cast of Saudi citizens from various age groups and backgrounds.

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I Am Saudi Font - Impact BBDO - 2025 | The Creatives Room