The Creatives Room

Hungry Faces

Brand: Snickers · Agency: FHV BBDO Amsterdam, The Netherlands · Year: 2015 · Category: Print / OOH · Medium: image

The visuals employ a stark, almost unappealing aesthetic to highlight the "before" state of hunger, often featuring individuals with exaggerated, comically disheveled appearances or expressions of intense dissatisfaction. The lighting is often harsh and unflattering, emphasizing discomfort, with desaturated or muted color palettes. Compositions are typically close-up, focusing on the distorted facial expressions, creating an immediate and impactful visual contrast with the implied "after" state of normalcy and satisfaction.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Hungry Faces - FHV BBDO Amsterdam, The Netherlands - 2015 | The Creatives Room