The Creatives Room

Humanium Metal Initiative

Brand: Humanium Metal Initiative · Agency: Åkestam Holst · Year: 2017 · Category: Commercials · Medium: video

A dark, moody hero shot of a rough dark-grey metal ingot resting on a smaller block, both on a scuffed black surface. The face of the bar is stamped Humanium in a stencil typeface. Low-key side light rakes across the pitted metal against a near-black background, giving an almost monochrome, sombre look.

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Humanium Metal Initiative - Åkestam Holst - 2017 | The Creatives Room