The Creatives Room

Humanimal Tourism

Brand: PROCOLOMBIA · Agency: McCann Colombia · Year: 2018 · Category: Case Studies · Medium: video

Wide dusk-toned case-study board. Silhouettes of birds, a big cat and whales are composited over a hazy desert-and-sky horizon where small traveller figures with luggage walk. 'HUMANIMAL TOURISM' headline sits under 'COLOMBIA - THE COUNTRY OF BEAUTY', with results '64, 30, 42%, 380'. Context / idea / execution text runs across the top and press logos below. A right panel lists discount percentages (35%, 10%, 25%, 20% off) beside animal silhouettes.

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Humanimal Tourism - McCann Colombia - 2018 | The Creatives Room