The Creatives Room

Human Horsepower

Brand: NOS energy · Category: Commercials · Medium: video

A lone figure stands in near-total darkness and drifting smoke or fog, body silhouetted with only a rim of light defining the shoulders and head; a diagonal beam of warm orange light cuts across the ground in the foreground, otherwise the palette is cold blue-black - a moody, cinematic, almost ominous image rather than a straightforward action shot.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.