The Creatives Room

Hoop Improvement

Brand: Nike · Category: Commercials · Medium: video

A mustachioed man dressed as a handyman -- collared shirt, tie, tool belt -- stands on a sunlit suburban lawn in front of a New England-style house. Beside him is an oversized illustrated tape-measure graphic reading 'THE HOOPERS BLUEPRINT / BUILD YOUR GAME LIKE THE BEST' with a Nike swoosh below; the look is bright, high-key and broadly comedic, closer to a sitcom set than a sports commercial.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Hoop Improvement | The Creatives Room