The Creatives Room

Hijos

Brand: IKEA · Agency: McCann Madrid · Year: 2017 · Category: Commercials · Medium: video

Warm, natural light floods realistic and lived-in interior spaces, creating an atmosphere of cozy authenticity rather than staged perfection. A rich, inviting color palette dominated by earthy tones, soft woods, and gentle daylight underscores the emotional grounding of family life. Intimate medium shots and observational handheld camera movements stay close to the actors, capturing nuanced expressions, subtle humor, and the affectionate chaos of a busy home.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Hijos - McCann Madrid - 2017 | The Creatives Room