The Creatives Room

Highway Gallery

Brand: louvre abu dhabi · Agency: TBWA\RAAD · Year: 2018 · Category: Print / OOH · Medium: image

The visuals feature striking reproductions of classic artworks displayed on large-scale billboards along the highway. The compositions are clear and impactful, designed to be seen at speed, often showing the art against the backdrop of the desert or modern cityscape, creating a juxtaposition between the ancient and contemporary. The lighting is natural and bright, emphasizing the artworks' details. The overall mood is one of an unexpected cultural encounter, bringing contemplation and beauty to an otherwise functional space.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Highway Gallery - TBWA\RAAD - 2018 | The Creatives Room