The Creatives Room

Highlight the Remarkable

Brand: Stabilo Boss · Agency: DDB Group, D · Year: 2018 · Category: Print / OOH · Medium: image

This print campaign is built from historical black-and-white photographs of notable women in groups of men. A single, clean, yellow highlighter line is graphically applied to each image, singling out the woman and making her the focal point. The series features figures like NASA mathematician Katherine Johnson and nuclear physicist Lise Meitner, with the highlighter pen stroke acting as the sole point of color in the monochrome images.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Highlight the Remarkable - DDB Group, D - 2018 | The Creatives Room