The Creatives Room

Higher Than

Brand: 1750 Water · Agency: TBWA\RAAD · Year: 2025 · Category: Commercials · Medium: video

The visual character is defined by a cool yet expansive colour palette, contrasting the intense blue of the sky with the warm, earthy tones of the desert sands. Lighting is predominantly natural, showcasing harsh sunlight that creates deep shadows and highlights the textures of the dunes, while glimpses of golden hour might suggest a serene beauty. Compositions frequently feature wide, sweeping shots that emphasize negative space and the sublime scale of the environment, alternating with intimate close-ups on the product. The mood is one of awe and refreshing tranquility, subtly conveying reli

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Higher Than - TBWA\RAAD - 2025 | The Creatives Room