The Creatives Room

High Valyrian Lessons

Brand: Duolingo · Agency: Duolingo In-House · Year: 2023 · Category: Case Studies · Medium: video

The campaign's key visual places Duo, the green owl mascot, on the iconic Iron Throne from 'Game of Thrones'. The scene uses a dark, high-contrast, blue-toned color grade that mimics the fantasy show's aesthetic. Out-of-home components included cryptic billboards written entirely in the fictional High Valyrian language.

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High Valyrian Lessons - Duolingo In-House - 2023 | The Creatives Room