The Creatives Room

HerShe Project

Brand: Hershey's · Agency: Dentsu McGarry Bowen · Year: 2021 · Category: Case Studies · Medium: video

A dark brown surface arranged with rows of chocolate bars in glossy wrappers, each with bold "SHE dreams" or "HER dream" typography in varied colours (teal, red, blue, magenta) alongside illustrated and painted portraits of women in different art styles. A "92g" mark and small QR codes appear on packs. Black letterbox bars on left and right.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

HerShe Project - Dentsu McGarry Bowen - 2021 | The Creatives Room