The Creatives Room

Here to Win

Brand: World Wheelchair Rugby · Category: Commercials · Medium: video

A hooded athlete in a low racing wheelchair barrels head-on down an empty paved path at dusk, the Toronto skyline and CN Tower silhouetted in a bruised purple sky behind. Chain-link fencing and overgrown brush line both sides, funneling the eye to the rider. The palette is cold and moody blue, backlit and cinematic, with the figure centered and driving toward camera.

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