The Creatives Room

Helps visitors steer clear of taxi overcharges

Brand: Zagreb · Agency: Šanavala · Year: 2025 · Category: Print / OOH · Medium: image

This out-of-home campaign uses graphic design to illustrate the problem of taxi overcharging. Billboards and digital screens depict maps of Zagreb with extremely distorted, convoluted taxi routes, representing fraudulent journeys. These visuals are accompanied by a QR code that directs users to a tool for checking official fare estimates.

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Helps visitors steer clear of taxi overcharges - Šanavala - 2025 | The Creatives Room