The Creatives Room

Helping hundreds of children. It's not so hard, is it?

Brand: UNICEF · Agency: Tux & Gill · Year: 2018 · Category: Print / OOH · Medium: image

This print campaign mimics luxury product advertising, presenting items like watches or bags centered on solid, muted backdrops. Each 'product' is a composite, its silhouette filled with a dense collage of hundreds of small, documentary-style photos of children in need. This creates a stark contrast between the commercial format and the humanitarian subject matter. Photography by Filipe Rebelo.

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Helping hundreds of children. It's not so hard, is it? - Tux & Gill - 2018 | The Creatives Room