The Creatives Room

Helmet Hair

Brand: BMW Motorrad · Agency: Publicis, Mexico City · Year: 2015 · Category: Print / OOH · Medium: image

The campaign utilizes a cool colour temperature with a desaturated palette, enhancing the slightly absurd and humorous tone. Lighting is soft and even, highlighting the intricate "helmet hair" styles without harsh shadows. Compositions are tight, focusing on individual portraits with a central subject, emphasizing the expressive and often comical facial expressions. The mood is lighthearted and playful, aiming for a laugh through relatable, exaggerated situations, creating an intimate connection with the viewer through shared understanding of post-helmet struggles.

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Helmet Hair - Publicis, Mexico City - 2015 | The Creatives Room