The Creatives Room

Hello, 2020

Brand: Carters · Category: Commercials · Medium: video

Framed through a doorway, a mother in a hospital bed cradles a swaddled newborn while a father in plaid leans in beside her. The room is soft and warm, with sheer curtains, a bedside lamp, flowers and pale blue-and-yellow balloons. Muted pastel palette, gentle available-light look, anamorphic letterbox.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Hello, 2020 | The Creatives Room