The Creatives Room

Heinz on Film

Brand: Heinz · Agency: rethink · Year: 2022 · Category: Case Studies · Medium: video

A full-frame deep red gradient, darker in the top corners and brighter toward the centre, carries a single bold white word SO, with a comma, set at screen centre. No imagery, product or people are present - just the flat red field and one line of typography, a text-only title card.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Heinz on Film - rethink - 2022 | The Creatives Room